Introduction
What?
Web analytics refers to the collection, measurement, analysis, and reporting of data related to how users interact with a website.
Why?
The primary goal of web analytics is to understand user behavior, improve website performance, and optimize user experience to achieve business objectives, such as increasing sales, improving content engagement, or enhancing customer satisfaction.
How?
Web analytics involves tracking various interactions on a website, which are captured as "events." But what exactly is an event? An event is any specific action taken by a user on a website, such as clicking a button, submitting a form, watching a video, or even scrolling down a page. Each of these actions provides valuable insights into user behavior and helps optimize the overall website experience.
Tools Used
- Google Tag Manager lets you easily manage and deploy tracking codes on your website or app without needing to modify the code, simplifying the process of tracking user behavior and marketing performance.
- Google Analytics is a free tool that tracks and reports website traffic, providing insights into user behavior, site performance, and marketing effectiveness, helping you make data-driven decisions.
Set up
Create Blogger Page
- Create Account: Go to Blogger and create account.
- Select Domain: Enter site title and domain.
- Design Page: Use existing templates avaliable in blogger to add style to your page.
- Customization: The page can be customized by using the settings.
Set Up Google Tag Manager
- Create a GTM Account: Go to Google Tag Manager and create an account.
- Create a Container: Set up a container for your website, which will hold all your tags.
- Install GTM Code: Copy the provided GTM code snippets and paste them into your website's HTML by navigating to Theme -> Customize Drop Down-> Edit HTML. Insert the first snippet right before the closing
</head>tag, and the second snippet immediately after the opening<body>tag.
Set Up Google Analytics
- Create a Google Analytics Account: Go to Google Analytics and create an account.
- Create a Property: Set up a property for your website to get a Measurement ID (for GA4).
Integrate Site and Analytics
- Add Measurement ID: Copy measurement ID from Google Analytics and go to settings in blogger site and paste the ID in Google Analytics Measurement ID section.
Integrate Analytics and Tag Manager
- Add Tag: Go to Google Tag Manager home and click "Add a new tag."
- Add GA4 Tag: In tag type select Google Analytics and select "Google Analytics: GA4 Event."
- Paste Measurement ID: Paste the Google Analytics Measurement ID and provide an event name.
- Add Trigger: Click Add Trigger and add all the available triggers.
- Save and Publish: Save the tag and publish the version.
After completing the above mentioned steps you should be able to view the analytics of the site in Google Analytics site.
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