Introduction What? Web analytics refers to the collection, measurement, analysis, and reporting of data related to how users interact with a website. Why? The primary goal of web analytics is to understand user behavior, improve website performance, and optimize user experience to achieve business objectives, such as increasing sales, improving content engagement, or enhancing customer satisfaction. How? Web analytics involves tracking various interactions on a website, which are captured as "events." But what exactly is an event? An event is any specific action taken by a user on a website, such as clicking a button, submitting a form, watching a video, or even scrolling down a page. Each of these actions provides valuable insights into user behavior and helps optimize the overall website experience. Tools Used Google Tag Manager lets you easily manage and deploy tracking codes on your website or app without needing to modify the code, simplifying the process of tracking...
